This Code of Ethics must be seen in the context of the Association's two main purposes:
(i) To promote a sustainable ski industry when dealing with the public and with all regulatory authorities; and
(ii) To provide continuing education and training to enable its Members to achieve the highest possible levels of safety, customer service and operating efficiency.
1.1 A Member must have as its primary concern public safety. That, along with customer satisfaction and environmental sensitivity, constitute the core values upon which our business is based.
1.2 A Member must conduct its business with integrity. This implies a high standard of honesty, fairness and reliability.
1.3 A Member must comply with all applicable laws and regulations as well as complying with the by-laws of the Association. Further, Members are expected to respect not just the letter, but also the spirit of such laws and by-laws.
1.4 A Member must actively support, practice and promote this Code of Ethics.
2. MEMBERS' RELATIONSHIP WITH THE PUBLIC
Members must uphold the integrity of their membership in the Association by conducting themselves as set out below:
2.1 Members must provide facilities and equipment consistent with high standards and in accordance with current regulations.
2.2 Members must be honest in dealing with customers and staff and in their dealings with their suppliers.
2.3 Communications about rates, services and facilities must be honest and candid.
2.4 Members must hire, train and support the number and calibre of staff necessary to deliver quality service in a safe and efficient manner.
2.5 Members must ensure that their ski and resort areas are, at all times:
a. neat, clean and orderly;
b. in a good state of repair;
c. respectful of environmental concerns; and
d. a credit to the Member, the Association and to the ski industry of Western Canada.
3. MEMBERS' RELATIONSHIPS WITH EACH OTHER
3.1 Members must in all situations endeavour to treat each other fairly and honourably.
3.2 Members must discharge their obligations, financial or otherwise, in good faith.
4. OBLIGATIONS OF THE ASSOCIATION
4.1 The Association, in business with regulatory authorities, will deal with matters of concern to all Members by suggesting and promoting solutions that are knowledgeable, well-researched and that deal with the concerns of the larger community.
4.2 In resolving issues and disputes between Members, the Association will deal with all Members in a neutral, even-handed manner and will offer reasons for its decisions (i.e. will apply the principles of natural justice).
5. APPLYING THIS CODE
When confronted with an ethical dilemma, ask yourself whether you would remain unconcerned about your solution even if your solution was fully and truthfully reported by the media. If your solution passes this test, then you have probably applied this Code correctly.
6. ENFORCEMENT OF THIS CODE
This Code of Ethics is not an external set of restrictions: rather, it embodies the shared values of its Members. Membership in the Association implies a commitment to these shared values. A Member who contravenes this Code, as determined by the Association's Board, may thus have its membership suspended or revoked.