Objectives and Goals

Participation in Snow sports: To foster, stimulate and promote participation in skiing, boarding and other recreational activities provided by our members.
Marketing: To drive growth in skier visits and ski area revenues via industry-level marketing initiatives, including joint industry / government initiatives.
Government Relations: To protect and advance the interests of ski areas in Western Canada, particularly with respect to federal & provincial laws, regulations & policy.
Media / Public Relations: To represent our membership, when & where appropriate, with respect to communications with the media, public and interest groups.
Safety: To promote & support stringent safety standards at ski areas and other commercial passenger aerial tramways in Western Canada. To develop & promote training & education programs that support safe ski area operations.
Risk Management: To protect the legal interests of our members through prudent risk management policies, procedures & processes.
Environment: To participate in environmental & sustainability initiatives related to our industry.
Research & Analysis: To undertake research and analysis, as required, to serve the interests of our members.
Communications: To communicate information to our membership that enhances their knowledge of the industry and improves their potential for commercial success.
Conferences & Trade Shows: To organize & promote conferences & trade shows in order to educate our members, facilitate sharing of best practices and strengthen industry relationships.
Membership: To promote membership in Canada West Ski Areas Association in order to maintain & enhance the viability and effectiveness of the association.
Relations with Other Associations: To enter into mutually beneficial agreements and partnerships with associations that share common interests with our association.

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